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电商平台大力打击刷单“黄牛”保障消费者利益

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电商平台大力打击刷单“黄牛”保障消费者利益

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人工智能朗读:

近年来,随着电子商务的发展,“黄牛”软件日益活跃。从手机到奶粉,再到卫生纸,只要是有利可图的商品,都成为他们“秒杀”的对象。

利用作弊手段扫货后再加价卖给消费者,这是让品牌、商家、消费者头疼已久的问题。双11狂欢节开幕在即,在这场平台和商家回馈消费者的盛宴里,摩拳擦掌准备抢购的除了普通用户,还有一些企图作弊的“黄牛”。 随着“黄牛”攻击形式变化多端,传统防护方式显得捉襟见肘,一些电商平台纷纷部署拦截产品、“双线”作战、建立全链路打击体系,解决“黄牛”刷单扫货的风险,保障消费者的利益。

近年来,随着电子商务的发展,“黄牛”软件日益活跃。从手机到奶粉,再到卫生纸,只要是有利可图的商品,都成为他们“秒杀”的对象。

阿里巴巴安全部产品专家砚墨说,两年前,聚划算每天一个时段都会推出大量优惠商品,力度非常大。这一优惠被“黄牛”软件盯上,导致平台出现系统故障。正是这些黄牛占用了绝大多数通道,让正常的用户几乎下不了单。

据介绍,目前市面上常见的“黄牛”主要有三种:一是批量注册账号,大量拍下限购的商品;二是用机器软件抢拍限购的商品;三是众包抢购,即在微信群或QQ群发布任务,抢购首发上市的商品,之后再邮寄到统一地址,收货后给一定报酬。

为防“黄牛”,苏宁的网络安全防护WAF,已升级到现在的基于大数据、机器学习的自学习智能防护。目前,WAF业务日请求峰值达100亿+次,请求处理平均耗时仅4.5ms,日均拦截攻击20亿+次。

京东方面表示,为了维护以生活消费为目的的用户及平台销售商家的权益,京东商城搭建了防“黄牛”风控系统打击“黄牛”恶意下单行为。系统基于账号信誉、下单实时行为、收货地址、下单IP等多种维度,将机器下单、人肉代下单、异常批量下单等非真实订单进行实时识别拦截。

“新黄牛”层出不穷,有电商平台开始用规则引擎、机器视觉等百余项安全技术来护航双11,甚至构建全链路打击体系。由此可见,在未来一段时间,“黄牛”的生存空间进一步被挤压,日子不好过了。

[责任编辑:田志强]
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